Most people are confused about what keywords to use for their SEO or PPC campaign. Of course, it is not very easy to determine. However, it is important that you do make sure you select the best keywords. What are the keywords? The keywords are the phrases that prospects use to search for your business in search engines. For instance - if your business is a local cake shop in Brisbane, Australia then some of the keywords could be - 'cake shops Brisbane', 'buy cake in Brisbane', etc. Do note that the keywords you work on for SEO or PPC should have enough search volume to give you traffic.
Here is a video I found last year that is quite good and explain keyword research in detail -
Do also make sure you first make sure your website design is good and is optimized for good conversion ratio.
